Brand Voice Revamp– ARC Europe ltd

Discover how we helped ARC Europe Ltd to find their voice. 

The challenge

ARC Europe ltd are highly respected in the area of credit management activities across the UK. Blue chip clients like Nationwide and David Lloyds stand as glowing testimonials to their capablities

Yet they stood before a challenge: Their existing website had a decidedly corporate feel. The look was slightly dated, the tone was a little old-school. It was user-friendly but not welcoming enough for those hoping to navigate their account online.

The solution

Our mission was to revolutionise Arc’s tone of voice, redefine the website copy, and infuse it with
an inclusive, welcoming aura to motivate users to embrace the online platform.
This wasn’t about a mere sprucing up. It was about empowering the brand voice and turning it into a core pillar of ARC Europe’s identity.

We joined forces with ARC and listened to their management team’s vison of what ARC Europe Ltd stood for. This was the basis for a brainstorming session incorporating a comprehensive tone of voice workshop, reshaping their language and imbuing a sense of empowerment for those grappling with debt.

The outcomes from the workshop were captured and condensed into a comprehensive tone of voice
guideline document. This brand bible was the foundation of the transformative journey of their
website copy and brand guidelines. 

The outcome

Then came the day of reckoning – the launch of ARC Europe’s revamped website. Within days, the process bore fruit. Attracting attention from clients and users alike. It was not just a website anymore, but a digital embodiment of ARC Europe’s vision and values.

What ARC Europe said….

“We knew from that first meeting we were in great hands, Quokka listened to what we are about and were able to augment our digital voice accordingly, and we are very pleased with the results”
Enzo Montagnino
QA & Training Manager

Testimonials

Sam Spiers-King - Fusion21

Charlotte's training on Linkedin has been brilliant! She's engaging, funny, relatable and honest. It's not PowerPoint overload, it's a real interactive session that resulted in our Executive Leadership Team loving it! Plus, she really knows her stuff. Fully recommend and can't thank Charlotte enough.

Jon Millward - Compete366

Top job, thank you. I was very impressed with how thought-through the audit was; it was focused on us and our business rather than just being generic. And it is actionable stuff, which is just what we need.  

Sarah Temprell

I've completed two training courses with Quokka and both of them have been brilliant. All the training was really helpful, clear and easy to understand.

Nick Jones - Liverpool Guild

I recommend if you would like training on Google Ads, you have a 3hr session which just fly's by. Charlotte was awesome, and told me what I needed to know on how to set up a successful campaign. Thank you.

Daniel Westhead - Director at SureSafe Alarms

Charlotte and the Quokka team write engaging, insightful and interesting articles that help our customers learn more about topics that are important to them. In addition to excellent and creative writing, it feels like they are an extension of our team. They took time to understand our business, our target demographic and our goals, and this shows in the quality of the work they create.

Jacqui Jagger
Catalyst Careers

We went to Charlotte when we were looking for support for web copy. As many founders will know, the fear is real - you want someone who 'gets' you and can translate that tone of voice. When you find an agency that can get to the core of what you need and deliver on it you know you've struck gold. So we've warned her to expect to have to deal with us plenty more in the future!

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