WTF is a Quokka?

WTF is a Quokka?

I know what you’re thinking. Kwok ahh? Kwoak er? How do you say it? Wtf is it, and frankly, we came here for marketing advice, so why are you banging on about it?

Well, the quokka is a small marsupial found in Western Australia. Known for being friendly and approachable, they’ve been dubbed “the happiest animal in the world”, thanks to their adorable little smiles.

That’s my David Attenborough bit done, so let’s get down to what the quokk this cute little creature has to do with us.

The perfect name… a lesson in heart over head

When I decided to launch a new brand for our agency, I had but three hard rules when it came to the name

  1. It must be easy to spell
  2. I will DEFINITELY NOT include an animal, colour, or a name that a team would choose on the Apprentice
  3. It must be memorable

Well, I ballsed up the first two, but I think we nailed number three. You might not be able to spell it, but I’m pretty sure you’ll remember it.

And yes, it sounds a bit like that snazzy kitchen tap, but we checked with the lawyers as I don’t want to get into hot water, and it’s all good.

So, without further ado, let’s tenuously link our vision and values with this little Aussie beauty.

Defining your strategy

Here’s the thing. You might not have heard the name “quokka”, but you see the photo and know what it is.

You might know what it is but find it hard to describe it to someone else: conversations explaining a quokka generally go like this “It’s sort of like a small wallaby” or “Imagine like a smiling giant hamster.”

A quokka is not easily defined. And neither is your marketing strategy. You know what you want to achieve and have a vague idea of what it looks like, but you need help putting it firmly into place.

And that’s what Quokka does best. We take the approach that diving in off the deep end is for penguins, not quokkas. Our process starts with research before implementation, so we aren’t just taking a punt. We consolidate your ideas and turn them into a structured plan which we can then deliver for you (or pass back to your team to implement in-house).

Quokkas are masters of marketing

Quokkas are masters of their own marketing. If they had a tagline, it might be something like “Look at me and love me”, and it’s working! Every aspect of them, from their cute, approachable demeanour to their peculiar habits and even their somewhat mischievous side (yes, we’ll delve into that), makes them intriguing and simply irresistible.

They don’t have glossy brochures or a digital marketing strategy, yet they manage to draw humans in with their unique charm. They’ve become natural influencers in their own right, with their images being shared globally by celebrities and everyday folks alike. It’s a true testimony to their incredible brand appeal.

And it’s not just their adorable faces. It’s about their survival skills and adaptability. Quokkas live in a harsh environment with several predators, yet they manage to thrive and attract attention.

A lot of this appeal comes down to their bone structure, which gives them that distinctive “smile”. Quokkas have been naturally designed to make them appear friendly and approachable. This charm isn’t just skin deep – or, in this case, fur deep – it’s built right into their skeletal system, proving that effective marketing starts from the inside out.

And that’s the philosophy we adopt at Quokka Agency. We don’t just add a glossy layer to your company. Instead, we dive deeper, getting to know you and understanding your business structure, ethos, and goals. We help create a marketing strategy aligning with your unique identity, ensuring your brand is as authentically appealing as a quokka’s grin.

Just like quokkas, we aim to build a strong connection with your audience, create a sense of intrigue, and, ultimately, achieve the results you desire. So, whether you want to draw in more customers, engage more effectively with your community, or build a more memorable brand, Quokka Agency can help. After all, like our adorable namesake, we are masters of marketing.

Quokkas attract their audience

People travel thousands of miles from all over the globe, braving lengthy flights and crossing oceans just to get a single snap with a Quokka. Their adorable charm and worldwide fame make a journey to a small corner of Western Australia totally worth it. And that’s the level of interest and enthusiasm we aim to generate for our clients. We don’t just want to get you noticed; we want to make you irresistible.

At Quokka Agency, we devise marketing strategies that pique curiosity, generate interest, and, most importantly, compel people to come to you. We work tirelessly to highlight your unique strengths, amplify your voice, and present your brand in a way that captivates your audience.

But our commitment doesn’t stop at creating a momentary buzz. We’re not here for a fleeting day trip to Rottnest Island while backpacking; we’re in for the long haul. We craft a long-term plan to ensure sustained success for your brand, making you the star of your industry and maintaining that status. We continuously adapt our strategies to changing market trends to keep you ahead of the competition and relevant to your audience.

Quokkas have gone viral

Back in 2013, the Quokka became an internet sensation, going viral thanks to an article in the Huffington Post. Seemingly overnight, these cute marsupials became the darlings of social media, with people around the globe clamouring for a chance to snap a selfie with these cheery creatures. This surge in popularity had a domino effect, significantly benefiting the quokka population and the local tourism industry.

We strive to emulate this kind of success for your business. We work closely with you to create innovative marketing strategies and compelling campaigns that capture people’s attention and get them talking about your brand. Just as the quokka became a global sensation, our goal is to elevate your brand’s visibility, making you a talking point, a trendsetter, and the first thing that comes to mind when someone requires your services.

Through careful planning, innovative ideas, and a deep understanding of your industry and target audience, we can help your business leave an indelible mark in the minds of your potential customers. Just like the quokka’s unforgettable smile, we want your brand to stand out, be shared widely, and resonate deeply with your audience.

They’re not for everyone

They say one man’s trash is another man’s treasure. We see a sweet, smiling cutie – you might see a giant rat (yes, we DO know). While your views on marsupial vs rodent shouldn’t affect whether you want to work with us, we know we aren’t for everyone.

If you’re looking for a quick fix, we are probably not the right fit. Quokka works with businesses with longer-term goals. Though we are happy to work with you for a short period, or a one-off campaign, we are there for companies with their eye on the future and not just today.

They make you smile

When we work with our clients, we want them to feel a sense of joy and satisfaction. Just like the infectious grin of a quokka, we aim to leave our clients with a smile on their faces. That could be due to achieving business targets, watching a well-executed marketing strategy unfold, or even just from having a positive and collaborative working relationship with us.

Just as a quokka seems to effortlessly bring happiness wherever it goes, we intend to do the same with the work we deliver for our clients. Business can often be stressful and demanding, so we believe balancing that out with positivity and a little fun is important.

The dark side

Ok, so let’s address the elephant (or, in this case, baby quokka) in the room. A vicious but true rumour circulates about quokkas. Namely – they throw their babies at predators to get away faster.

I’m going to be honest – I’m struggling with the tenuous link on this one…

We won’t throw our firstborn for you, but we do believe in planning for the tough times.

Quokkas have thrived despite living in a limited geographical location, being under threat from predators, and facing various environmental challenges. Similarly, we understand that in business, there will always be competition, market fluctuations, and other unexpected challenges..

Yet, we believe in resilience and adaptability, just like our namesake. We are here to help our clients navigate the complexities of business and marketing, standing by their side through the highs and the lows. We believe that a well thought out and executed marketing strategy can help businesses not just survive, but thrive, no matter what comes their way.

So while, like a fleeing quokka, I chucked my naming principles out of the window, the essence of Quokka Agency is more than just a name – it’s a philosophy. It’s about being approachable, leaving a positive impact, catching people’s attention, and of course, making people smile. So, if you’re ready to take your marketing strategy to the next level with a touch of quokka magic, we’re here and ready to help!

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