Google Advertising – Franchise Business

This franchise consultancy had been running Google Ads for many years, but over the past few years, new competition had entered the market and their efforts were not getting as high a return as they had hoped.

The challenge

They had been running Google Ads for many years, but over the past few years, new competition had entered the market and their efforts were not getting as high a return as they hoped

The solution

The Small Biz Expert completely restructured the sales funnel, and advertising structure. We undertook heavy keyword research to increase value only where keywords were likley to convert and chopped a lot of “dead wood” out of the campaign. Our content writers came up with new and more enticing adverts, and a retargeting campaign was put in place.

The outcome

Within a month of starting the campaign, we almost doubled conversions year on year reducing cost per conversion by over 60% in a highly competitive market. Thanks to our strategies to increase quality scores and how appealing the ads were to Google itself, average cost per click reduced by £1.91 across a range of competitive and expensive keywords.
In turn this drove around 50 enquiries per month for this high value service based business.

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